Author: Michelle M. Bassett | Date: Sep 22, 2020
Your customers and employees are watching what you say, but more than that, they are watching what you do. Your words matter, but your actions are louder, particularly during challenging times.
Many companies work hard to plan their public relations and marketing. Some are good at integrating those messages across their website, social messages, news releases, and other public forums. But few work to mesh those words with the actions that are happening across the organization. The result? Fragmented communication that can inadvertently pull your company further from your strategic goals, and over time, breed mistrust.
We trust a company when we think that they will act in our interest consistently. If a company says one thing on their website or advertising, but their customer service department or their operations are doing another, it’s a red flag. Trust erodes.
Here are three things that strategic communication planning can do for your company:
These are big picture benefits, but they can mean the difference between a company having staying power – or flashing out when lightning strikes.